If you have 13 minutes to spare today, use it to watch this youtube video. I don't know much about Justin Sears, the high-schooler featured. It looks like Penn was in his top 8 schools (but not top 4, as you'll see in the video), and he's rated a solid 86 by ESPN. But that's not the point.
The point is that Plainfield Sports News made an awkward, 13-minute video of his college decision, in the same vein as LeBron James' ESPN spot a year and a half ago. If you're strapped for time, fast forward to 9 minutes in, when he starts talking about colleges.