Freakonomics blogged about how Texan Timothy Dale Edwards (profession: hobo) is using a website called PimpThisBum.com to attract more donations to his collection efforts. The key reason why he’s using a website in particular to get donations? Two words: credit cards.
Why are credit cards so important? Well, according to consumer psychology studies, we’re more likely to part with money if it’s done through credit cards – an “invisible” transaction, so to speak – as opposed to cash, where the money is literally leaving our hands. This lower psychological impact drives up our willingness to give more to a hobo.
A thought for the bums of Penn (and I’m not referring to some of the guys who go here…kidding!): find some generous web designer who will make a website for you to get better financial results than traditional can-shaking in front of Mickey D’s.
Trapped with credit card debt? So's the rest of America.
“Never spend your money before you have it.” -Thomas Jefferson
Old T.J. got it right 200 years ago before the advent of credit cards, and on Wednesday, the Federal Reserve’s consumer credit report confirmed that Americans were finally beginning to follow this advice. Credit card debt is down 9.7% from $2.567 trillion to $2.56 trillion, or a change of $7.8 billion.
Why do Americans have so much credit card debt, even in this economy? The underlying theory of credit cards is that customers can spend money that they may or may not actually have.
Example: Your credit card limit is $1,000. As a student, you only have $500 in your checking account. Over the course of a month, you spend $500 on groceries, but then on impulse, you decide to buy a $500 Wii and charge it to your credit card because you figure, “Hey, I still have $500 on my credit card that I can spend (even though I might not have the same amount of money in my checking account)…let’s buy something with this money that I don’t actually have!” Read more…
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